Perez-QR example

Now this is certainly not for every business (!), but what one company has done in Japan is truly one of a kind. In 2009, The N Building was unveiled in the Tachikawa district of Tokyo. The

Photo: Omori Yuki

whole side of the building facing the street is one large QR Code. Once the image is caught on your phone, the outside facade disappears and leads to a variety of extremely unique and intriguing functions: information on shops inside, reservations for stores and restaurants inside, and special coupons only available to those who have captured their building’s image. The most impressive function? Speech bubbles of employees working inside who are twittering, as well as the ability to see where they are blogging from within the building (and track them if they are moving and, say, tweeting on a mobile device!). It is a very creative and interesting new idea that has quickly made this a very popular destination within the community.